Mad Lash Mascara by theBalm

Welcome to theBalm, where our mission is to be there for you when you want to look good in a matter of minutes. Confidence is a gorgeous color on you!

Over the years, our philosophy has remained the same: to create makeup that inspires you to do what you love and look good doing it. We believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons.

We're committed to creating premium cosmetics that are accessible, so you can release your inner artist and feel fabulous - wherever the day takes you. Check out our customer favorites, including clean and green products, luscious lips, skincare your face will love, and more.

Introducing our theBalm Mad Lash Voluminous Water-Resistant Mascara, available in full and travel sizes. The smart, travel-friendly designs make it easy to take your makeup routine on the road or give a product a test run before committing to the full-size. The rich black shade, injection-molded wand, and phenomenal formula deliver intense volume and definition, taking your lashes to new heights.

Explore our wide range of products, including the Will Powder Blush Quad, Anne T. Dotes Concealer, Brow Pow, Meet Matt(e) Hughes Liquid Lipstick, Male Order First Class Eyeshadow, and the Mary-Lou Manizer Luminizer Highlighter. Each item is carefully crafted to help you look and feel your best.

With a 'beauty in five minutes' philosophy, theBalm's multi-use makeup and skincare have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. We're here to help you release your inner artist and feel fabulous, wherever life takes you.

Explore our new clean and green products, available in a variety of shades and sizes, all cruelty-free and paraben-free. From the Schwing Liquid Eyeliner to the Anne T. Dotes Tinted Moisturizer, the Mary-Lou Manizer Highlighter, and the Meet Matt(e) Hughes Long Lasting Liquid Lipstick, we have something to suit every beauty need.

At theBalm, we believe in empowered glamour, and we're committed to helping you look and feel your absolute best. Join us on this journey of self-expression and confidence, where beauty is not just a goal, but a state of being.

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