Elizabeth Mott Black Lengthening, Water-Resistant Mascara

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We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions. Here are a few of the many ways products can qualify:

PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Long Black Lengthening Mascara features flexible tubing polymers that wrap each lash 360° for perfectly curled voluminous lashes that won't smudge, flake, or clump.

HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down, It's So Long Mascara is a lightweight formula infused with a blend of natural Carnauba and Beeswax that will keep the perfect curl, volume, and length from day to night.

EASY TO USE: Our innovative C-shaped silicone brush allows even application, delivering the perfect amount of our smudge-proof mascara to every single lash, even hard-to-reach lashes. Best removed with warm water, micellar water, makeup remover or cleanser.

GENTLE ON LASH EXTENSIONS: Our eyelash mascara is a water-based, lightweight formula that is safe for use on lash extensions for an even more voluminous look.

CRUELTY-FREE FORMULA: Our formula is perfected without performing or engaging in any product trials on animals. We are certified as a cruelty-free brand in the Leaping Bunny Program.

These small changes in product size and weight lead to lower carbon emissions. Focus on sustainability is at the core of our brand's mission. We are committed to reducing our environmental impact and providing eco-friendly products to our customers.

From the brand Previous page, we are excited to introduce our latest innovative mascara, It's So Long Black Lengthening Mascara. This product is designed to deliver exceptional performance while prioritizing sustainability.

Our team of experts has carefully formulated this mascara to provide maximum benefits for your lashes. The flexible tubing polymers ensure that each individual lash is perfectly coated, resulting in a voluminous and curled look that won't smudge, flake, or clump.

Unlike traditional wax-based formulas, our lightweight formula infused with natural Carnauba and Beeswax provides long-lasting hold, maintaining the perfect curl, volume, and length throughout the day.

The innovative C-shaped silicone brush enables even application, ensuring that the smudge-proof mascara is evenly distributed on every single lash, even the hard-to-reach ones. The mascara can be easily removed with warm water, micellar water, makeup remover, or a gentle cleanser.

Additionally, our eyelash mascara is safe for use on lash extensions, providing an even more voluminous and stunning look.

Importantly, our formula is cruelty-free and has been certified by the Leaping Bunny Program, ensuring that no animal testing was involved in its development.

We are proud to be a brand that focuses on sustainability and eco-friendly practices. By optimizing the size and weight of our products, we are able to reduce the amount of packaging and shipping resources required, ultimately leading to a lower carbon footprint.

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