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This store has earned the following certifications.
PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Long Black Lengthening Mascara features flexible tubing polymers that wrap each lash 360 degrees for perfectly curled, voluminous lashes that won't smudge, flake, or clump.
HOLDS THE CURLS ALL DAY: Unlike heavy paraffin wax formulas, It's So Long Mascara is a lightweight formula infused with a blend of natural Carnauba and Beeswax that keeps the curl, volume, and length from day to night.
EASY TO USE: Our innovative C-shaped silicone brush allows for even application, delivering the perfect amount of our smudge-proof mascara to every single lash, including hard-to-reach lashes. The formula is easily removed with warm water, micellar water, or a makeup remover.
GENTLE ON LASH EXTENSIONS: Our lash mascara is a water-based, lightweight formula that's safe for use on lash extensions, providing an even more voluminous look.
CRUELTY-FREE FORMULA: Our formula is never tested on animals, and we are certified as a cruelty-free brand in the Leaping Bunny Program.
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