IT Cosmetics Lash Blowout Mascara for Lifted, Voluminous & Separated Lashes

IT Cosmetics - Discover Your Perfect Lash Look

Explore our selection of top-rated mascaras designed to deliver the lash results you desire, from dramatic volume to natural definition.

Superhero Mascara • Elastic Stretch Technology stretches the look of your lashes wider and longer • Lash-changing power brush wraps each lash in a lengthening cape of color • REAL RESULTS: 96% said lashes looked stretched! Results observed in a consumer panel survey.

Lash Blowout Mascara • Intensely saturated black pigment delivers bold definition • Lash-lifting microsphere brush gently catches every lash for blowout lift & separation • REAL RESULTS! 19X YOUR VOLUME! • 93% say product does not flake Results observed in a consumer panel study. Results observed in an instrumental study.

Hello Lashes+ Mascara with Lash Care Serum • Volumized, defined lashes instantly • Gentle removal for less lash loss • Lash-loving formula for soft, cared-for lashes • REAL RESULTS: 93% say lashes look fuller Results observed in a consumer panel study.

Developed with Plastic Surgeons & Dermatologists Our mascaras are formulated with skin-loving ingredients to enhance your lashes while caring for them. Try this salon blowout technique to "set" your volume: Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips.

Find Your Perfect Mascara Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Visit the Store • Layer Sunscreen Under Makeup • Visibly Smoother & Softer Lips • Shop Eye and Brow Essentials • Discover Complexion Favorites

From the brand IT's Your Ultimate Lash Blowout! The first-ever mascara developed in partnership with Drybar, bringing the benefits of a top hair salon blowout to your eyelashes.

A conditioning formula that intensifies the saturation of super black pigment for a bold lash look.

Customer Reviews • Superhero Mascara: 4.5 out of 5 stars (11,008 reviews) • Lash Blowout Mascara: 3.9 out of 5 stars (629 reviews) • Hello Lashes+ Mascara: 4.4 out of 5 stars (1,370 reviews)

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